Our Brand

LI-HONG JADE is a leading jewellery heritage brand that specialises in offering only Natural Type A Jadeite Jade jewellery of the highest quality.

Regarded as the most precious stone in ancient China, Jade is prized for its durability and mystical qualities throughout east Asian cultures over the centuries.

A symbol of purity and moral integrity, Jade has been favoured as crowning pieces in royal jewels across dynasties throughout China’s imperial history, as well as family heirlooms passed down from generation to generation.

LI-HONG JADE has committed to the caretaking of this prestigious heritage since its establishment in Singapore in 1970, and today the LI-HONG JADE brand is emblematic of excellence, craftsmanship and service beyond measure.

Carrying only Natural Type A Jadeite Jade jewellery, LI-HONG JADE has built its brand meticulously over the decades on trust and respect - between our customers and us, as well as for our collections.

Times change and people come and go. But a LI-HONG JADE treasure endures across the oceans of time and stays with you for generations to come.



Our vision

We envision LI-HONG JADE to be the preferred Jadeite Jade jeweller of choice in Asia.

Our mission

At LI-HONG JADE, we strive to provide our customers with the most exquisite of Jadeite Jade jewellery through unparalleled craftsmanship, enjoyed in the most extraordinary shopping experience across all our touchpoints.